Ford has shown some interesting concepts over the years, many of which never get built. But some do, and go on to be either flops of fads. Every once in a while like the Mustang and Taurus they become cars that define their segment, and the competition chase them.
Ford Motor Company made the Automobile accesable for the common man almost 100 years ago with the introduction of the Model T (1908) and sells various models all over the globe. Few companies have the brand recognition that Ford Motor Company has. It's trucks have been among the largests selling vehicles in the world, the F series for 29 years, the Ranger for 16 years. The Transit commercial vans are known the world wide.
Ford may not have created some segments of the market, but hey have refined and dominated some. The Pony car segment is named after the Mustang, even though it wasn't the first of it's kind to market. SUVs were available before the Explorer, but none sold in the numbers Explorer did. Ford has the ability to pull it together and regain market share and profitability.
Many companies hire market research companies and they form focus groups, recently there was a story in the press where one such group was looking at a preproduction Fusion, and until they were told it was a Ford, they had thought it was something new from the competition. Ford's image has been getting stale as their models have not been updated as quickly or sucessfully as competitors. Some of their new models lack passion, the biggest complaint you hear about the Ford 500 is about it's image and styling.
So here's a question I don't think I've asked before, What do you want from Ford? What kind of new models or features would bring you into a Ford dealer? Is it styling? Do you want more performance? Do you want better efficiency? Do you want bigger or smaller? Alternative energy? Make a wish list of what you want and post it to comments.
This is especially for those readers that don't drive a Ford now, but also for devoted Blue Oval Fans. Pretend that Ford is listening, let me know what you would like to see in a future Ford line up. Not limited to just Ford, but Mercury, Lincoln, Mazda, Volvo, Jaguar, Land Rover and Astin Martin also. Primarilly for the US market, but even if you'r not from the US, what would you want for your home market?
I've spent the last 10 months telling anyone who will listen what I want from FoMoCo, now it's your turn. Commentors should remember to ID themselves with at least initials, as Anonymous posts will not be published. I've read and discussed here, that Ford and other manufacturers hire consultants to scan web pages, including blogs to see what consumer trends may be. Now it's your turn to sound off. If you want to see Diesels in passenger vehicles or Hybrid trucks, now is the time to comment. You never know? And in the least you will have vented some of that frustration.