First the Honda is hardly a "Truck" and second are it's disapointing sales. The Automotive Press seem to be stunned that these overpriced trucklets are not flying off the dealer lots.
I've checked the Ridgeline out up close and it's an amazing vehicle, but it's not a truck. And the term "sticker shock" is mild, in the case of the Ridgeline it's more like sticker rape.
Of the three vehicle up for the Truck of the Year, the Explorer should have been the hands down winner. A basically ground up new vehicle, the only old aspect is the styling, which makes many people think this is just a freshened vehicle. Never mind the new chassis, addressing many issues with the old version.
I was watching Autoline Detroit recently and John McElroy and his guest were discussing the "Truck of the Year" candidates and voting. 49 journalist, including McElroy voted and announced at the North American International Auto Show in Detroit the winner. No surprise, here it's Honda, who coincidentally won "Car of the Year" for the new Civic.
The Ridgeline is not a TRUCK and worshiping at the altar of everything Honda is not being a journalist, it's more like you're a member of Honda's marketing team. I wonder if these guys are just afraid of loosing advertising dollars or they really believe that the Ridgline is a truck.
It's becoming such a joke with the Automotive Press these days, you expect either Honda or BMW to win any comparision test and no matter how improved an American vehicle is you will hear how it should be more like Honda or Lexus.
Here's a question for readers; "Do you actually believe comparions tests in Car magazines such as Car and Driver, Road&Track, MotorTrend or AutoWeek? Or do you believe like I do, that they sold their souls to Japan years ago?"
And for those that think I'm so into Ford that I can't be objective, check this earlier post I did comparing "Compact Trucks" ; http://myforddreams.blogspot.com/2005/10/what-would-i-buy-if-i-needed-to.html#113085147837423916