Ford getting serious about Hybrids and alternative fuels?

The Article from the BlueOvalNews discusses Ford distributing Focus FCV's (FuelCellVehicles) to municpal governments to get real world feedback. I hope this isn't just so much public relations hype, like the electric Rangers and the Flex Fuel cars of the last few years.

Alternative engergy choices like Diesels, Hybrids and eventually Hydrogen are going to become major selling points over the next few years and Ford would be wise to on the front line with these and not playing catch up like GM and Chrysler are with Hybrids now.