Tuesday, September 06, 2005
Ford Bantam/Courier trucklet
Could this little Ford truck sell in the US? The Bantam/Courier is based on Fiesta mechanicals and sold in various African, Asian and South American markets. A few months ago, I had read online that Scion was considering bringing a small truck based on the Xb mini MPV. I recall seeing a concept at the auto show in New York also. Now the Bantam may not be very refined, but it is rugged and with the Fiesta DNA could be outfitted with the right bits and pieces to make it sporty and functional. Small car based trucks don't seem to be a big market that's for sure. With "Compact" trucks becoming "Midsize" it may seem foolish for me to call for this model in the US, but with gas over $3 per gallon and heading towards $4 quickly, this little truck could indeed find a market here. There is also a panel van version available, but I'm thinking the pickup could be a better bet. Take the Fiesta ST pieces, and you'd have a neat little truck. Aim it at the Youth market and keep it fairly inexpensive (under $20k) offer dealer accessories like Scion, maybe even market it through Mercury to give that failing brand have a boost.
When I was younger Subaru Brats were fairly popular, almost cool.