I found this article linked on BlueOvalNews it's from Autoextremists.com. Peter DeLorenzo wants to know what happened to Ford. He longs for the days of Total Performance and inovative design. He makes some good points, although I have stated before that I feel the money spent on many forms of racing does not payback in sales. He seems as out of touch with reality as he claims Ford is. He's right, that Ford needs to create buzz for themselves. But Le Mans and Indy racing are not what's going to do that. What good is that kind of "buzz" if you don't have interesting products to sell?
I have posted pictures here of the South American Ford EcoSport and the Australian Ford Falcon GT, to ilustrate that Ford can still create inovative and spirited vehicles, besides the new Mustang. I truly hope the Fusion does well, as it's such an important car for Ford's survival in the US.
Ford has had some interesting concepts that I've posted pictures of here, including the 427, Mark X, and Bronco, and they have some great product that they sell in foreign markets, like the Focus, Mondeo, Falcon and EcoSport/Fusion as well as the Fiesta and Ka.
The last truly inovative American Ford before the retro Mustang was the first Taurus, a car that carried Ford through the 80's and into the 90's. Think about it, besides trucks and Mustangs, what exciting has come out of Ford in the last 10 years.
Ford needs a better idea, but flushing money down the drain in high dollar racing series isn't the answer. New inovative product, that's got quality and staying power is. The new Fusion/Milan/Zephyr will be a make or break car for Ford.
Ford also needs to update or improve some staple items, like the Crown Victoria and Ranger. The F series trucks are great, but will they be enough to carry the company. Even with Mustang selling 190,000 units, that's not enough. Ford needs to sell over 3 million cars a year in the US. The current crop of dull uninterestng cars isn't doing it.
Ford needs to inject some style and power into their lineup and get on the ball with a rear wheel drive model to compete with Chrysler, the imports and possible future GM offerings.