Tuesday, October 18, 2005

More news about those darn French, this time it's rumors about Renault wanting to buy Volvo

I've been catching up on my blog reading and have seen several mentions of rumors that the French Automaker ( who now have controling interest in Nissan) have approached Ford about buying Volvo, in an effort to buy into the upper end of the European market. The rumors all say that Ford flatly said no, smart move on Ford's part considering that Volvo is turning a profit and the shared technology and architecture between the two brands would make seperation difficult.

No French automaker has sold vehicles in the US market in almost 20 years. The French like the Italians ( Fiat and Alfa Romeo) suffered from a loss in reliability and prestige. Renault, Citreon and Peugeot all were available in the US for a period extending from the early 60's until the late 80's, but they could not compete with the more efficient and reliable German and Japanese imports. And even in Europe are not considered a premium brand. Buying Volvo would have given them a brand with the necessary credentials.

Opinions on the net seem to agree that Saab will be their next target for aquisition, that is if GM doesn't run the brand into the ground first. It would be a win win situaiton for GM and Renault, giving GM much needed cash.

3 comments:

Bill said...

Hello,
My names Bill Discher.
I'm a grad student at the University of Baltimore. I've been assigned to do a project that involves creating my own blog which you can view at:
http://student-iat.ubalt.edu/classes/discher/
I'm new at the blog thing so
any advice or comments or questions
would be greatly apprieciated. Thanks

NLPRacing said...

I would like to see what Renault/Nissan could do with Saab. Obviously GM doesn't know what to do.

Big Ford Fan said...

They certainly couldn't do any worse than GM, but will it be enough to correct the damage?