The new Fusion is set to arrive in Ford dealers any day now and will be one of the most important cars for Ford in the last 20 years. The Fusion which will be positioned between the FiveHundred and the Focus, as a replacement (with FiveHundred) for the venerable Taurus.
Now with all the buzz around the Fusion, because of the new NASCAR version, you wouldn't think that Ford would introduce a new model and slap incentives down right away. But because of the summer's Family Plan pricing, the Fusion will indeed need token incentives. While the Family Plan will not include the Fusion, they will be offering a matching down payment of up to $500, with an additional $500 bonus if the car is financed through Ford Motor Credit.
According to the article linked above, Ford is debating on extending the Family Plan beyond it's September 6 deadline. In my humble opinion, Ford, GM and Chrysler need to end the promotions and focus on the new year. Endless incentives and programs should not sell cars, quality and inovative design should.