Saturday, March 18, 2006
Whatt the Heck? Ford needs to put incentives on Escape Hybrids ?
Now this makes no sense to me and looks like a black eye for Ford. It seems that in select markets Ford is offering incentives of $1,000 on Escape Hybrids. How can this be? The 2 markets are California and Washington DC. Ford has the Escape and Mariner twins as Hybrids, but if they really want to make a substantial impact, they need to roll out their Fusion/Milan versions ASAP!
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2 comments:
It won't make any difference. People who buy hybrids are the same group that would never buy domestic. There is no market for domestic hybrids.
read this...
http://www.autoblog.com/2006/03/22/big-hybrids-sitting-on-dealer-lots/
It seems Ford is not the only one... It seems Hybrid buyers are finally showingtheir colors: Small and / or Unique..not big and anonymous..
The Highlander and RX and Accord hybrid sales are going down..
I see another nail in GM's coffin with htier bet on the full size SUV hybrids and these developments.
Igor
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