Mark Fields, the new head of Ford America, studied the Mercury brand and it's place in the future of Ford Motor Company. And the winner is Mercury, saved from the chopping block.
Apparently Mercury's rebadged Ford products make more money than they would save by killing the brand. I've posted my thoughts on Mercury in the past, and what I think should be done. Mercury needs better product and a clearer image.
Read the comments on the BlueOvalNews forum then click through to the article at the Detreoit News.
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